Natasha Poly Sings For Frame Denim

Natasha Poly sings! Who knew? To celebrate the launch of Frame Denim’s Fall/Winter 2015 collection, the founders Jens Grede and Erik Tortensson have tapped Poly, a long-time face of the brand, to front the season’s campaign. She isn’t just posing for the cameras this time though. The Russian model lends her voice to the campaign’s background music, singing an exclusive song titled “Alert Armour” by SOCIETY. Her voice is alluring and seductive, recalling stars from the 1970s. “Everything we do, comes from a curiosity to explore creative ideas. Knowing Natasha, and finding this untapped quality of hers and having the opportunity to do something new together with it for Frame, is a huge privilege,” says Tortensson. This marks the first-ever musical recording from the top model. Watch the short music video below.